DNA Gets Personal

“23andMe reveals your ancestry, information linked to health and biological traits (ranging from appearance, to mannerisms). Tests can tell you why you have more freckles than most, where your butt chin came from, or why you sleep past your alarm. This is where DNA gets personal.” -Bebe Shelly

Created with Photoshop.

Art Director: Megan Lasken

Copywriter: Bebe Shelly

An extension was created that would help to promote the subtle nuances in DNA and to be proud of it. The steps are below.

Extension